Every new player increases revenue for the app, game developers and marketing spend. Therefore, users are oxygen and it is crucial to attract and maintain a large user base.
Ensuring the app grows exponentially on its own without help from paid ads is important to the platform's early growth.
DropBox grew 3,800% in 15 months from a simple referral program. Nest will implement a similar incentivized referral program to continue growing with or without paid advertising.
Retention and acquisition: Nest will launch new mini-games and new playable NFT collections regularly to keep the community engaged as well as host gaming events and introduce new activities and power ups for the app.
There is a massive potential in working with NFT marketplaces. That would help the platform gain exposure and increase the player base. The players can list their NFTS on various marketplaces.
Direct to consumer (B2C) marketing campaigns across social platforms such as Facebook, Instagram, TikTok Partnerships and brand collaborations